Social Media and Reach

This year, action drove results. Through consistent posting on LinkedIn and Meta (Facebook and Instagram), we nearly doubled our impressions from last year. Our top posts covered new tools like the PHS Toolkit for JOHSCs and violence prevention de-escalation resources.

Newsletters

External

In this year of action, we sent out three newsletters, reaching more than 3,200 subscribers.

Internal

As the work expands and the team grows, we created an internal newsletter called ‘The Buzz’. It includes program updates, communications and engagement activities, and staff profiles. ‘The Buzz’ goes out twice a month.

Program Monthly Summaries

Each of the four core programs shares monthly summaries with Board, TAC, and advisory tables. The purpose of the Program Monthly Summaries is to ensure all of our partners learn about updates at the same time and are aware of upcoming deliverables. This allows us to take action together in transparent and accountable ways.

Marketing Campaigns

Use our De-escalation Tools
for Medical Office Staff

Objective:
Encourage community physicians and staff to use our de-escalation tools and to manage difficult patient interactions.

Timeline:
August 11–18, 2025

Results:
Meta: 42,340 people and 940 clicks.
LinkedIn: 18,988 people and 662 clicks.

Join our PHS Toolkit
for JOHSCs Pilot

Objective:
Invite JOHSCs to help shape psychological health and safety
tools and resources.

Timeline:
March 9–31, 2026

Results:
Meta: 55,296 people and 1,178 clicks.
LinkedIn: 81,459 people and 826 clicks.